Attention Business Owners:

Now YOU Can Create A Powerfully Effective Marketing Plan To Bring A Predictable Flow Of New Clients Into Your Business …

It takes just 30 days … it’s simple … it’s proven internationally… and it’s FREE!

 

I know that some just want the “Quick and Clean” summary so here it is…

  • The 80-20 Kick Butt Free Marketing Plan course will show you how to create a truly effective marketing plan that when implemented brings in new clients, keeps them with you longer and has them happily paying you more while they are there
  • The course is completely free.There is zero cost, zero obligation
  • The templates, training, methodologies and strategies have been internationally proven across 193 different industries and (at last count) 1,796 clients in most English speaking countries around the world. In short: it works
  • The 80-20 Kick Butt Free Marketing Plan course runs over 30 days and contains 21 modules with each module running for between 10 - 30 minutes
  • Modules include video and audio - play online or download
  • You also get a full copy of all the slides used during the video presentation 
  • You receive the 80-20 Center’s unique and proven Marketing Plan Template and a fully completed sample designed specifically for you as a business owner
  • The course includes real life case studies and works equally well for service providers, physical products, manufacturers, wholesalers, importers, exporters, manufacturers, retailers … in short: if you’ve got something you want people to buy then the 80-20 Kick Butt Marketing Plan course is relevant to you
  • You also get two live Q&A sessionsto ask me directly about your marketing plan … at zero cost
  • And just in case you get behind with your lessons you needn’t worry - you retain full access to all modules for at least 12 months … guaranteed. So you can learn at your own pace
  • You can get started immediately - gain instant access
  • No credit card required

If you want to get started click on one of the shiny buttons below.

If you either want to know more or you simply want to know if I have lost my marbles in offering such a valuable course for free then please read on…

 

CAUTION:
Do NOT click on the button below unless you are fiercely determined to turn your business into a wealth creating asset.

My 80-20 Kick Butt Marketing Plan course is NOT a magic bullet … you WILL need to think and persist. There may be times your brain will hurt and you may want to quit.

If you think that you may not persist then please I urge you, close this web page now.

 

Dear Business Owner,

I’m guessing that you’re probably one of two types of readers.

Reader #1: As frustrated as a one armed man hanging off a cliff with an itchy nose

You’re probably in this category if you’ve tried putting together a marketing plan in the past but found that the results were less than impressive.

You’ve either bought books on the subject, attended courses, viewed videos, read articles or you’ve wasted money on coaches or consultants … and you still don’t have a flow of high quality clients coming into your business.

If that describes you then I understand your frustration. You probably feel like you have a “10” product trapped inside “2” marketing.

(BTW: it’s probably not your fault … it’s likely that you’ve simply been taking advice from the wrong people … either well-intentioned but ineffective, or worse – charlatans who promised a lot knowing they would deliver rubbish).

Reader #2: As optimistic as a frolicking spring lamb

If “frustrated” doesn’t describe you then you’ve probably got a new product or service and you’re feeling excited by its potential but you’re smart enough to know that your idea won’t sell itself and that you need an effective marketing plan.

Regardless of which category you fall into here’s why you should read on because…

If you fall into the “Frustrated” category I urge you to keep reading so that you can finally put together a Marketing Plan that actually works … without further cost or delay …

And if you’re in the “Optimistic” camp I urge you to keep reading so that you can avoid waking up one day and find that you’ve shifted to “Frustrated” - because you’ve fallen victim to the many ineffective marketing advisors or charlatans that sprinkle themselves both around the digital and physical worlds like confetti at a wedding.

Hi there, I’m Tom Poland, founder and director of the 80-20 Center.

I’ve been starting, growing and selling my own businesses since 1981 and since 1995 I’ve helped (at last count) 1,796 clients from 193 different industry types do the same.

And for a limited time I’m offering my famous 80-20 style “Kick Butt Marketing Plan” course for 100% off the normal $3,000+ price tag.

That’s right, I’m offering you as a business owner free access to this course which is very similar in content to what others have paid as much as $3,180 to complete.

This is NOT just a few random emails that I’ve thrown together … it may be simple and step by step but my 80-20 Kick Butt Marketing Plan course is 100% complete and has come from real world in-the-trenches business marketing experience.

The 80-20 Kick Butt Marketing Plan course contains 21 lessons over 30 days complete with videos, audios, templates, samples, copies of the slides from the presentation and assignments. I even invite you to ask me questions personally at two live Q&A sessions held over two months.

And all for free … zip … nada … nil … zilch … zero … frei … kostenlos …

I’ve developed the 80-20 Kick Butt Marketing Plan course over 31 years (at time of writing) of entrepreneurial experience and many of the clients that have taken my lessons have gone on to add six and seven figures to their earnings and indeed some have gone on to sell their businesses for millions (see testimonials below).

And the 80-20 Kick Butt Marketing Plan course is the
foundation stone of pretty much all of my client’s success.

And for a limited time, simply as a trial, I’m offering it to you for free.

CAUTION:
Do NOT click on the button below unless you are fiercely determined to turn your business into a wealth creating asset.

My 80-20 Kick Butt Marketing Plan course is NOT a magic bullet … you WILL need to think and persist. There may be times your brain will hurt and you may want to quit.

If you think that you may not persist then please I urge you, close this web page now.

 

Here’s some of what you’ll learn when you enroll in the 80-20 Kick Butt Marketing Plan course …

  • How to get the most out of the 80-20 Kick Butt Marketing Plan course
  • Understanding what marketing is and how to systemize it
  • How to eliminate direct competitors
  • How to identify needs that are not being met in your market place
  • How to create marketing weapons for an unfair advantage
  • 65 lead generation sources and which ones are right for you
  • How to craft a message that open wallets
  • How to get and stay marketing motivated
  • How to create your ideal client profile and where and how to find them
  • How to hit the market place sweet spot so that making money is easier
  • The to use the “power of free” to attract eager new clients
  • How to systemize converting a lead into a paying client
  • How to develop and run multiple marketing campaigns simultaneously
  • How to set up your website to attract and convert visitors
  • How to manage your marketing results
  • How to simply and quickly plan 12 months of marketing campaigns
  • How to really build solid marketing capability within your business

There’s more to the course but I don’t want to overwhelm you. The most important things to know are…

  • The 80-20 Kick Butt Marketing Plan course is proven effective
  • You graduate with a Kick Butt Marketing Plan for your business
  • I walk you through it step by step
  • I make myself available for two hours (live!) to answer your specific questions
  • It’s totally free, for a limited time only

CAUTION:
Do NOT click on the button below unless you are fiercely determined to turn your business into a wealth creating asset.

My 80-20 Kick Butt Marketing Plan course is NOT a magic bullet … you WILL need to think and persist. There may be times your brain will hurt and you may want to quit.

If you think that you may not persist then please I urge you, close this web page now.

 

The Three Traditional Options For Figuring Out How To Create A Marketing Plan

And if you’ve been looking around at ways to create a marketing plan then you may have noticed that resources fall into one of three categories: expensive, inexpensive and free.

Here’s what I think is the “real oil”, based on 31 years of experience, about each of these three methods…


Method A - Expensive: coaches and consultants

  • The expensive ones may or may not be effective. Unfortunately there’s often no way of telling before you burn some cash on their upfront fees
  • Regardless of their testimonials there is no guarantee their advice will work for you
  • Normally the person offering the advice doesn’t own a real business themselves … but are advising you on how to grow one. Huh?
  • They mostly want money up front and then they are mostly fired by their client between 3 – 6 months because they don’t bring in even one new client. That’s because they tend to be great talkers and that’s pretty much all … look good, talk good, no results (I’d rather be ugly and get results … which is just as well)

Method B - Inexpensive: books, CD/DVD courses, local chamber or association courses

  • The problem with books – even the best ones – is that they don’t get read and therefore don’t get implemented. How many books do you have sitting on your bookshelf right now that you haven’t even started reading, let alone finished, let alone implemented? It’s estimated that for every 100 business books purchased less than 1% of readers actually end up implementing even one specific idea from the book.
  • The same applies to CD/DVD courses
  • The problem with chamber or association courses is that they are mostly run by people who are trainers and not business builders. They know the theory of what should work but not the reality.
  • And all too often their recommendations are nothing more than regurgitated corporate management theory that when applied to small business is akin to straightening up the deck chairs on the proverbial Titanic … the business looks better but it’s still sinking, albeit it’s a well documented sinking.
  • And even if the course is worthwhile, how much of it did you actually implement? That’s the problem with a one-off course – it’s like taking a shower: it feels good at the time but wears off in about a week. My course is broken up into a step-by-step program held over 30 days so you can attack it bit by bit.

Method C - Free Marketing Plan: Articles, online samples, templates and examples

  • There is some useful content in some articles but you need something much more comprehensive that a handful of useful tips in order to build a marketing plan that’s actually going to bring in new clients.
  • And in respect to most online sample marketing plans or templates they are generally woefully inadequate because they are nothing more than an advertisement or a tease to get you to buy more because the sample or template is only a part of the solution and in order to get the full solution you need to part with your hard earned.
  • Also, like many of the “B” methods above, you can’t speak to a real live expert and get specific advice for your business. So sometimes you stay stuck not knowing how to apply a certain part to your business.

The 80-20 Kick Butt Marketing Plan is different … on all counts …

CAUTION:
Do NOT click on the button below unless you are fiercely determined to turn your business into a wealth creating asset.

My 80-20 Kick Butt Marketing Plan course is NOT a magic bullet … you WILL need to think and persist. There may be times your brain will hurt and you may want to quit.

If you think that you may not persist then please I urge you, close this web page now.

 

So how is the 80-20 Kick Butt Marketing Plan different?

  1. Firstly, and most importantly - it works. I’ve got clients who have made anything from an extra 100,000 a year to millions … literally.

    They followed my system, implemented it and boosted their results significantly.

    That’s because the Kick Butt Marketing Plan is born out of 31 years of real world, in the trenches, entrepreneurial experience – not a two year part time MBA course.

My stuff works. End of story.

And just to prove it … here’s a few testimonials ..

“Working with Tom Poland’s program has added several million to my bottom line and to the value of my business.”

Fred Soar
Owner and director, Soar Printing
Printing Industry
59 staff

“As a result of following Tom Poland’s course my business rapidly increased in value and is now worth millions.”

Win Charlebois
Retailer
7 staff

“I was fortunate enough to sell one of my businesses for millions and Tom's program was an integral part of that success.”

Mark Rocket
Internet platforms, websites, tourism
5 staff

 

2. It’s completely free other than the time you need to commit to creating it … with my help. I don’t need or want your money. I don’t even need you to pledge to pay me later if it works. Just get the course and start banking the cash. A thank you email later after you’ve got a flow of new clients coming in would be nice.

3. You can ask me any question about your Marketing Plan – personally and live. I give you access to two 60 minute Q&A LIVE sessions where you can ask me your specific question and I will answer it. I charge my private coaching clients $1,000 an hour so the ability to ask me about your specific business for free is “not too shabby”, as we say here in Australia.

4. The 80-20 Kick Butt Marketing Plan course is spread out over a 30 day period and broken down into a step by step system. It’s easy to follow and it works better than a course delivered in one block of time because some of the answers you will need time to think about. I call it “ spaced repetition thinking” and it’s the best way to come up with the creative answers you’ll need in order to make your bank manager smile and your competitors cry.

5. It’s the whole marketing plan solution not just a tease.

6. More than just a planning system, it’s a marketing training experience as well. I give you specific examples and tell you the traps to avoid.

7. You receive access to training videos, not just a bunch of emails that would generally be ignored or would give you a headache as you wade through them. You also get access to downloadable MP3 audio of each video so you can learn while you drive or walk and a full copy of the slides used during the video presentation. Why do I do all three formats? Because different people learn in different ways. Some people love the videos, others like to read or listen. And some like to do all three.

8. I provide you with a fully developed Marketing Plan template with complete instructions on how to complete each part and a completed sample so you get the idea of what I am talking about. You simply watch the videos, complete the assignments and then fill in the blanks in the template with the answers from your assignment.

9. Most other systems pay lip service - at best - to marketing strategy i.e. how to beat the living daylights out of your competitors (I actually show you a way to legally eliminate them!).

This is a crucial part of any marketing plan and a failure to include it makes all subsequent marketing efforts either impotent or only partially effective. You’ll end up feeling like when it comes to business you’re running on a treadmill and every year someone turns up the speed … and you run harder and faster and just like a treadmill, you still don’t get anywhere (sound familiar?)

Being able to craft and communicate your competitive advantage is crucial to getting a good return on investment for your future marketing efforts

10. Most of your other options will cover only ONE aspect of marketing i.e. getting new clients in. I also cover how to keep them with you longer AND have them happily paying you more and more money while they are there. A failure to develop strategies for these latter two aspects of marketing means that you can in no way maximize the potential of each client.

CAUTION:
Do NOT click on the button below unless you are fiercely determined to turn your business into a wealth creating asset.

My 80-20 Kick Butt Marketing Plan course is NOT a magic bullet … you WILL need to think and persist. There may be times your brain will hurt and you may want to quit.

If you think that you may not persist then please I urge you, close this web page now.

 

Frequently Asked Questions
(back to top)

If your course is so darned good, why are you making it free?
Good question. The thing is this: I have a problem ... there are too many slick marketing charlatans out there promising you the world, taking your money with fancy talk and then delivering stuff that doesn't work.

And if you've had that experience (and who hasn't?) you may be slow to trust again.

I understand that.

And that’s why I believe that you should NOT have to trust me before I’ve proved to you that what I’ve got is not only good, it’s great.

So instead of you paying me money, then me delivering valuable training and tools, I’m offering to give you the valuable training and tools – literally for free.

Then once I’ve proved that my stuff works and you’ve got more clients coming in and more cash in the bank you may want to come back and see what else I’ve got.

Or not.

It’s up to you.

Do I need to give you my credit card details?
Nope.

Will you try to sell me anything?
Yep.

At some stage I’ll do my darndest to offer you something that will help you even more – but I promise you this: it will be for an outrageously low price.

But don’t sweat it … to buy or not to buy is your call.

And if you want to, you can unsubscribe the minute you’ve finished the course and you’ve got what you need.

I really don’t mind it if you just grab the free stuff … because I know that enough people will love the 80-20 Kick Butt Marketing Plan course and will want to come back and see what else I can offer and they may wisely invest in one of my other programs or courses.

Please understand though …

… there is zero obligation to buy anything at any time

By the way, it’s quite possible I’ll get hate-email for doing this. From the charlatan marketers who promise much and whom deliver little and who, on finding out about this free 80-20 Kick Butt Marketing Plan course, know that their time is limited.

Oh dear, poor charlatans. Ah well, never mind...

CAUTION:
Do NOT click on the button below unless you are fiercely determined to turn your business into a wealth creating asset.

My 80-20 Kick Butt Marketing Plan course is NOT a magic bullet … you WILL need to think and persist. There may be times your brain will hurt and you may want to quit.

If you think that you may not persist then please I urge you, close this web page now.

 

If you need an effective Marketing Plan that can create a flow of new clients into your business virtually every week of the year, you’ve just found the place to get it … the 80-20 Kick Butt Free Marketing Plan course.

If you are serious about transforming your business into a wealth creating asset then click on the button and enroll.

Yours Strategically,

Tom Poland
Found and Sole Director of The 80-20 Center

PS I will most definitely NOT keep this offer open forever and so I urge you to act now in order to avoid disappointment later … this offer can disappear at any moment…

 


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