You are receiving this because you are subscribed to Tom Poland’s 8020 Blog. Feel free to forward to your friends - share the love! Manage subscription options at the bottom of this email.
When it comes to marketing, business owners need to develop two types of discipline.
There’s the discipline of doing marketing (a little every day is the recipe that works best for me) and then there is the discipline of NOT doing other things.
As a business owner it’s likely that you know that you need to do marketing but instead you probably revert to activity where there is no threat of rejection or failure i.e. your Comfort Zone.
Comfort Zone activities include improving your product, dealing with suppliers, getting the financial records sorted out, attending staff meetings, clearing emails and so on and so on and so on.
The key is to get the hell out of your Comfort Zone, take the rejection (you WILL get it) and do some marketing.
Of course, do it smart … figure out a clear and compelling value proposition … but then DO IT.
You will never experience growth whilst sitting in your Comfort Zone – it’s as true in your personal life as it is in your business.
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom” – Anais Nin