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Yanik Silver is an on-line marketer who has made millions and has also taught others how to make small fortunes as well. He’s written many “how to make it big” style books and courses.

Interestingly though, he says that his best selling book is NOT about making millions. It’s called “Moonlighting On The Internet” and its main promise is that readers will learn how to make a couple of hundred dollars extra per month (to a couple of thousand) over the internet by putting in a few extra hours at home every night.

There are a couple of lessons in here that explain why it’s his best seller.

One is that people are looking for “believability”, as in “yes that sounds possible”. Many, many more people will believe (and buy) the idea that making $500 a month over the internet is achievable as opposed to making millions.

The second lesson is about “do-ability” as in “I think I can do that too“.

If your marketing message is “believable” and “doable” then you will sell a whole lot more than others who make their claims so big that people question them, or at the very least question whether they as the reader could get the same results.

Of course you still have to make your “hook” interesting and compelling … but there is a balance, a middle path between under and over promising. (American-style hype over-promises but the natural Kiwi and Aussie style tends to under-promise.)

So have a look at your marketing messages. Would your Ideal Clients find them clear and compelling as well as believable and doable?

If so, then you have achieved the perfect balance.

In the next blog I will give you a real life example of how I made a costly mistake before I learned this lesson.