Marketing strategy how important is it to have one?

A business without a good marketing strategy is unlikely to ever reach its desired sales target. Great ideas and a good product mean nothing without a set marketing strategy and focus.

One of the biggest failures of business owners is ROT (random, opportunist and tactical) activity. An owner may have good ideas, but if these ideas are not aligned to and judged alongside a marketing strategy, they will fail to develop and become a mere distraction. Keep in mind, the enemy of great strategy is the good idea.


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